1980s

Try everything

I have never been able to live with just one profession.
Я никогда не умел жить только одной профессией

Even as a child, I was far more interested in how things worked than in what existed. While other kids were simply watching concerts, I was examining the structures on the ceiling, trying to understand why light and sound worked the way they did. My parents instilled in me a love of books and research: encyclopedias were always at home, and I literally devoured them one after another. We traveled extensively across the country, went on hikes, and spent weeks in the wilderness.

The world seemed like a vast laboratory I wanted to explore.

That's probably why I had a hard time accepting knowledge in its pure form at school. If a formula didn't translate into an image, it wouldn't stick in my mind. If a rule couldn't be visualized, it remained a set of words. Even then, I began to understand that humans think not in terms of definitions, but in pictures.

This idea would become the foundation of all my work many years later.

After school, I spent a long time searching for myself. I tried my hand at the restaurant business, worked as a waiter and a bartender, studied foreign languages, and then graduated from university with a degree in German translation.

Working on international projects became a true learning experience. Germany, Austria, the USA, dozens of business trips, over two hundred flights, large manufacturing plants, negotiations, employee training, working with engineers and company executives. Later, I held management positions and saw firsthand how decisions are made in large organizations and how international business is built.

THE VISION ARRIVES

"It was then that I realized a simple thing: language is not a subject. It is a tool that opens doors to a completely different life"

Later, I left the corporate world and opened my own language school. Over ten years, it grew into a full-fledged educational project and taught me not only teaching but also entrepreneurship: team building, product development, marketing, working with clients, and the constant search for new solutions.

When I founded my own school, I realized that entrepreneurial experience is not enough. To build truly strong educational products, you must constantly remain a student yourself. That's why I completed the international CELTA program, earned five Cambridge certificates, and continued to study modern foreign language teaching methods.

But I always felt confined within the confines of one profession.

I made videos, short films, developed YouTube channels, created educational content, learned to draw, painted, mastered the drums, studied psychology (graduating with honors), traveled, and was constantly looking for ways to connect different fields of knowledge.

It wasn't until I was forty that I learned a term that perfectly described my character: multipotentialite. It's a term used to describe people who refuse to commit to one direction for their entire lives because they are genuinely passionate about exploring the world. For me, this became an explanation for why all my seemingly disparate pursuits always formed a unified system.

August 1994

Oasis releases their debut album, Definitely Maybe

The singles include:

1. "Supersonic"
Released: April 11, 1994
2. "Shakermaker"
Released: June 13, 1994
3. "Live Forever"
Released: August 8, 1994
4. "Cigarettes & Alcohol"
Released: October 10, 1994
5. "Rock 'n' Roll Star"
Released: May 1995 (US radio single)

"We don't want to be an indie band from England who've had a couple of hits. We want to go on and be an important band and there's certain things you've got to do."

— Noel Gallagher, Oasis

1995

Young British Artists

Damien Hirst gets Turner prize for a divided cow

The similar go-get-'em moods dominate the art scene. Young British Artists, led by Damien Hirst, are making art as outrageous as possible. In 1995, Hirst himself gets the Turner Prize (the most prestigious prize in Fine Arts) for "Mother and Child (Divided)" - the installation consisting of a cow and a calf, divided in halves and put in tanks of formaldehyde.

Sarah Lucas' Self Portrait and "I'm Desperate" by Gillian Wearing

COMMON PEOPLE

1996

The Anthem on Air

She came from Greece, she had a thirst for knowledge

The song Common People released by Pulp in 1996 is voted a Britpop anthem. In a 2012 question and answer session on BBC Radio 5 Live Cocker said that he was having a conversation with the girl at the bar at [Central Saint Martins] college because he was attracted to her, although he found some aspects of her personality unpleasant. He remembered that at one point she had told him she "wanted to move to Hackney and live like 'the common people"